Greg Roque Natividad
Solo Exhibition Portrait of Greg Roque  Natividad

Greg Roque Natividad

Senior Project Manager

Senior Project Manager with 15 years delivering SaaS products for travel and hospitality clients

Statement

About the Artist

I'm a Senior Project Manager with 15 years of experience coordinating and delivering web and software applications, most of that time focused on the travel and hospitality industry. My career has been built around multi-tenant SaaS platforms, where managing shared infrastructure across multiple clients demands careful planning, clear stakeholder communication, and disciplined execution. I've spent that time working inside mid-size outsourcing companies serving international clients, building a track record of keeping complex projects on time, within scope, and aligned with what stakeholders actually need.

What keeps me effective in this work is a genuine interest in how delivery processes affect team output and client outcomes. I find that most project problems, whether a slipping timeline or a scope disagreement, trace back to gaps in visibility or communication, and I've spent years building processes that close those gaps. From introducing standardized reporting frameworks at Luminary Digital to managing escalations and risk registers across large hospitality SaaS engagements, my focus has always been on structured execution that gives both clients and delivery teams a clear picture of where things stand.

Medium

Practice

TypeScriptJavaScriptPHPHTMLCSSSQLNext.jsReactReduxNestJSNode.jsAngularJSWordPressWooCommercePostgreSQLMySQLDockerD3.jsRechartsChart.jsShopify LiquidREST APIs
01 works on view

Selected Works

R
Plate 01

Rooche CRM Rollout 2

Jira, Confluence, Slack, Project Management

Led the rollout of a shared CRM across sales and support teams, replacing scattered spreadsheets with a single source of truth.

History

Provenance

Mar 2022 – Aug 2026

Lead Fullstack Developer

Luminary Digital Inc.
  • I lead a team of developers building and maintaining a large-scale media publishing platform serving millions of readers monthly, owning work across the full stack from Next.js and TypeScript front end to a NestJS API layer and PostgreSQL databases.
  • I designed and implemented real-time audience analytics dashboards using D3.js and Recharts, giving editorial and business teams actionable visibility into content performance at scale.
  • I introduced Docker-based deployment workflows that standardised our development and production environments and streamlined the release process across the team.
  • I collaborated closely with product and editorial stakeholders to ship fullstack features that measurably improved content discoverability and reader engagement on the platform.
Jan 2019 – Feb 2022

Senior Fullstack Developer

Luminary Digital Inc.
  • I built new features across a React and Redux front end and a Node.js back end, integrating third-party advertising and subscription systems into the core content platform.
  • I designed and built internal dashboard tooling backed by custom REST APIs and Chart.js visualisations, giving the editorial team real-time insight into traffic trends and content performance.
  • I contributed to growing the engineering team's capabilities and was promoted into the lead role as the team expanded, taking on technical direction and mentorship responsibilities.
  • I helped establish front-end and back-end coding standards that improved consistency and maintainability across the codebase as the platform scaled.
May 2016 – Dec 2018

Fullstack Developer

Meridian Content Labs
  • I built and maintained features for a suite of digital publishing tools used by independent journalists and content creators, working across a React front end and PHP back end with MySQL databases.
  • I developed custom WordPress themes and plugins extending WooCommerce to support digital content subscriptions, delivering tailored CMS and e-commerce solutions for multiple clients.
  • I managed database schema design and query optimisation in MySQL to support growing content volumes and improve application performance.
  • I took ownership of both client-facing features and back-end integrations, working across the full stack on every project I was assigned.
Aug 2013 – Apr 2016

Fullstack Developer

Castelo Web Solutions
  • I built client websites and web applications using jQuery, PHP, and MySQL, delivering fullstack solutions across a range of industries including retail and media.
  • I developed and maintained Shopify storefronts using Liquid templates for small retail and media brands, customising front-end themes and back-end logic to meet client requirements.
  • I contributed to AngularJS-based internal tools and helped maintain a legacy CMS used by several regional publishers, gaining broad exposure to different front-end paradigms.
  • I worked across every layer of each project — from UI implementation to database queries — building the generalist fullstack skills I carried into product-focused roles.
Jun 2011 – Jul 2013

Junior Software Developer

Arcview Systems Corp.
  • I built and maintained browser-based enterprise applications using PHP, HTML, CSS, and jQuery, supporting clients in the logistics and publishing sectors.
  • I developed reporting modules that queried MySQL databases and rendered data in tabular and chart formats, giving operations teams visibility into key business metrics.
  • I contributed to both front-end interface work and back-end data retrieval from my first role, establishing a fullstack foundation early in my career.
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