Vol. I · No. 1Portfolio Edition

Greg Roque Natividad

Lead Full-Stack Developer
Lead Story

Greg Roque Natividad on building software that lasts

“Full-Stack Developer with 15 years building web platforms for travel and hospitality”

Portrait of Greg Roque  Natividad
Greg Roque Natividad, Lead Full-Stack Developer
Section A — AboutBy Greg Roque Natividad

I'm a full-stack developer with 15 years of experience building web applications and platforms, with a strong focus on the travel and hospitality industry. I've worked across the entire stack, from front-end interfaces and CMS-driven publishing tools to back-end services, APIs, and database architecture, most recently leading platform development at a product-focused company serving hotel chains and travel management companies. My background spans multi-tenant SaaS architecture, e-commerce integrations, and content management systems, built and maintained within mid-size outsourcing environments serving international clients.

What keeps me engaged is the problem-solving side of platform work, figuring out how to design systems that stay reliable and maintainable as requirements grow and client configurations multiply. I gravitate toward the intersection of back-end architecture and front-end delivery, whether that means designing tenant-isolation logic in a NestJS and PostgreSQL stack or migrating a legacy React app to a server-rendered Next.js setup that actually improves booking performance for end users. I care about code that solves a real business problem cleanly, not code that just technically works.

Section B — Skills & ToolsReference
PHPJavaScriptTypeScriptHTMLCSSLiquidWordPressWooCommerceShopifyReactNode.jsjQueryMySQLPostgreSQLShopify CLIWP-CLIDockerREST APIsGit
Section C — Selected Work19 entries
No. 01

4Tactic

Developed a responsive and modern website for Sport Club 4Tactic to showcase club information, activities, and updates. Built with interactive UI components and optimized for performance and user experience across devices.

Vercel · WordPress · PHP · MySQL · Next.js · React · JavaScript · HTML5 · CSS3
No. 02

Mum's Candy

As a dedicated Shopify developer and Shopify designer, I created Mum's Candy, a delightful Swedish candies Shopify website. From UI/UX design in Figma to a fully functional Shopify site, I ensured every detail was optimized. Key features include a custom Shopify theme, responsive design, speed optimization, and SEO best practices. This project showcases my ability to craft engaging, high-performance e-commerce platforms that enhance user experience and drive sales.

Shopify · Liquid · JavaScript · Ruby · Cloudflare · WordPress · PHP · MySQL · React · Next.js · jQuery · Bootstrap · Foundation · Google Analytics · Google Tag Manager · Facebook Pixel · Google Fonts · Font Awesome · Stripe · PayPal · HTML5 · CSS3
No. 03

PULP Live World

PULP Live World (https://pulp.ph)

WordPress · PHP · MySQL · Apache HTTP Server · Vercel · React · Next.js · Google Analytics · Google Tag Manager · Font Awesome · JavaScript · HTML5 · CSS3
No. 04

Aureo La Union

Aureo La Union (http://www.aureohotels.com/)

WordPress · PHP · MySQL · Apache HTTP Server · WooCommerce · jQuery · Bootstrap · Material-UI · Google Analytics · Google Tag Manager · Facebook Pixel · Google Fonts · Font Awesome · JavaScript · HTML5 · CSS3
No. 05

Distriphil

Distriphil (http://www.distriphil.com/)

WordPress · PHP · MySQL · Nginx · WooCommerce · jQuery · Bootstrap · Google Fonts · Font Awesome · Stripe · JavaScript · HTML5 · CSS3
No. 06

Evergen

Energy Optimization Platform Contributed to the backend development of Evergen, a renewable energy software platform that optimizes residential and commercial battery systems. Worked on microservices for monitoring and optimizing energy usage, processing large volumes of real-time data, and improving system scalability and uptime using cloud-based infrastructure and automation tools.

Cloudflare · WordPress · PHP · MySQL · WooCommerce · jQuery · Google Analytics · Google Tag Manager · Facebook Pixel · Google Fonts · Font Awesome · JavaScript · HTML5 · CSS3
No. 07

WP Bug Detector

WordPress Issue Tracking & Analysis Tool Worked on the backend development of WP Bug Detector from start to finish, building and maintaining APIs, designing microservices, and ensuring reliable data management. Developed SQL-based solutions using PostgreSQL, implemented robust backend logic with Node.js, Express.js, and NestJS, and optimized system performance for accurate and efficient bug detection.

Nginx · WordPress · PHP · MySQL · WooCommerce · Vue.js · jQuery · Google Analytics · Google Tag Manager · Facebook Pixel · Hotjar · Google Fonts · Font Awesome · PayPal · JavaScript · HTML5 · CSS3
No. 08

BEÚ Spirits

Mezcal Brand Website Developed a visually striking static website for a premium Mezcal spirits brand based in Zurich and Berlin. Built using Bootstrap framework with custom HTML5 and CSS3 styling to showcase their artisanal Mexican spirits collection. Created an elegant, responsive design featuring product displays with detailed information about each Mezcal variety, production methods, and master distillers. Implemented smooth scrolling navigation, age verification modal, and interactive product galleries. Designed a modern layout emphasizing the brand's connection to lunar cycles and Mexican traditions with bilingual support (English/German).

Apache HTTP Server · PHP · WordPress · MySQL · jQuery · Bootstrap · Google Analytics · Google Tag Manager · Google Fonts · Font Awesome · JavaScript · HTML5 · CSS3
No. 09

Burlington Philippines

Burlington Philippines (https://burlingtonphils.com/)

WordPress · PHP · MySQL · Cloudflare · Shopify · jQuery · Bootstrap · Google Analytics · Google Fonts · PayPal · JavaScript · HTML5 · CSS3
No. 10

Craft Easy Philippines

Craft Easy Philippines (http://crafteasyphilippines.com/)

WordPress · PHP · MySQL · Apache HTTP Server · jQuery · Facebook Pixel · Google Fonts · JavaScript · HTML5 · CSS3
No. 11

Gran Fondo New York

Gran Fondo New York (https://gfny.com)

WordPress · PHP · MySQL · Cloudflare · jQuery · Google Analytics · Google Tag Manager · Facebook Pixel · Google Fonts · Google Maps · JavaScript · HTML5 · CSS3
No. 12

Gran Fondo New York - Italia

Gran Fondo New York - Italia (http://gfnyitalia.com)

WordPress · PHP · MySQL · jQuery · Google Analytics · Google Tag Manager · Facebook Pixel · Google Fonts · Google Maps · JavaScript · HTML5 · CSS3
No. 13

Roll Bliss

Introducing 'Roll Bliss', a standout achievement in my portfolio as a Shopify Developer, tailored for the Brazilian Jiu-Jitsu (BJJ) community This project exemplifies my expertise in creating bespoke e-commerce solutions, particularly for specialized athletic gear. As a Shopify Developer, I crafted Roll Bliss to be the go-to online destination for custom BJJ kimonos and apparel. In designing Roll Bliss, my focus as a Shopify Developer was on highlighting the unique customizability of BJJ gear.

Shopify · Liquid · JavaScript · Ruby · Cloudflare · jQuery · Bootstrap · Google Analytics · Google Tag Manager · Facebook Pixel · Hotjar · Font Awesome · PayPal · Google Maps · HTML5 · CSS3
No. 14

SINKO

The client wanted to a ecommerce website to be developed in Shopify. I designed and developed the shopify store from the scratch using the figma and other functionalities in the store. I added the product page and inner pages of the store as per the requirements of the client. The project was delivered successfully within the decided timeframe.

Shopify · Liquid · JavaScript · Ruby · Cloudflare · jQuery · Bootstrap · PayPal · HTML5 · CSS3
No. 15

Sauced

As a Shopify Developer, I created a visually captivating Shopify store for Sauced, an exclusive wine bar that brings the allure of indulgence online. Using Figma to Shopify integration, I designed a custom theme that reflects the brand's bold and romantic ambiance. The store provides a seamless and engaging experience with responsive design, optimized performance, and smooth navigation. SEO optimizations were implemented to boost search rankings and attract wine lovers. Expertise in Shopify Theme Development and custom design solutions.

Shopify · Liquid · JavaScript · Ruby · Cloudflare · jQuery · Bootstrap · Amazon CloudFront · Amazon Web Services · Font Awesome · PayPal · HTML5 · CSS3
No. 16

Save On Blinds

As a proficient Shopify developer and Shopify designer, I developed Save On Blinds, a custom Shopify website designed to facilitate consultation bookings. Starting with a Figma design provided by the client, I transformed it into a fully functional Shopify site. Key features include a custom Shopify theme, responsive design, and advanced form integration to collect customer data efficiently. This project highlights my ability to create tailored, high-performance e-commerce solutions that enhance user experience and streamline business operations.

Shopify · Liquid · JavaScript · Ruby · Cloudflare · jQuery · Bootstrap · Material-UI · Google Analytics · Google Tag Manager · Amazon CloudFront · Amazon Web Services · Font Awesome · PayPal · HTML5 · CSS3
No. 17

Servmeco

Developed a comprehensive web application for Servmeco to simplify event planning, including guest seating arrangements, dietary requirements, and other logistics. Built a scalable backend with Laravel and PHP, designed database architecture with PostgreSQL and SQLite, and implemented frontend features using Angular, TypeScript, Sass, and Bootstrap. Integrated APIs, optimized performance, and ensured smooth communication between microservices.

Nginx · WordPress · PHP · MySQL · Bootstrap · Google Analytics · Google Tag Manager · Facebook Pixel · JavaScript · HTML5 · CSS3
No. 18

Shannela Store

Shannela Store (http://dev.shannelastore.com.ph/)

WordPress · PHP · MySQL · Nginx · JavaScript · HTML5 · CSS3
No. 19

Solomon

As a Shopify developer and Shopify designer, I created Solomon, a packed meat-selling Shopify website. I began with a user-centric UI/UX design in Figma and converted it into a fully functional Shopify site. Key features include responsive design, custom Shopify theme, speed optimization, and SEO best practices. This project demonstrates my ability to deliver visually appealing, high-performance e-commerce solutions that enhance user experience and drive sales.

Shopify · Liquid · JavaScript · Ruby · Cloudflare · jQuery · Bootstrap · Amazon CloudFront · Amazon Web Services · Font Awesome · PayPal · HTML5 · CSS3
Section D — CareerChronicle
Mar 2022 – Aug 2026

Lead WordPress & Platform Developer · Luminary Digital Inc.

  • I led a development team building and maintaining a large-scale media publishing platform, overseeing CMS architecture decisions and ensuring content delivery pipelines remained reliable for millions of monthly readers.
  • I worked closely with product and editorial teams to ship features that improved content discoverability and reader engagement, applying CMS-oriented thinking to a modern Next.js and TypeScript front end.
  • I introduced Docker-based deployment workflows that streamlined environment consistency and made it easier to onboard developers to complex platform configurations.
  • I designed and implemented real-time audience analytics dashboards using D3.js and Recharts, giving editorial teams actionable visibility into content performance metrics.
Jan 2019 – Feb 2022

Senior Software Developer · Luminary Digital Inc.

  • I built and integrated third-party advertising and subscription systems into the content platform, drawing on experience with e-commerce and paywall patterns similar to those used in WooCommerce and Shopify ecosystems.
  • I designed internal dashboard tools using Chart.js and custom REST APIs that gave the editorial team clear visibility into traffic trends and content performance.
  • I developed new front-end features across a React and Redux interface and a Node.js back end, maintaining a strong focus on performance and content workflow usability.
  • I contributed to platform scalability decisions and mentored junior developers as the team expanded ahead of my promotion to lead.
May 2016 – Dec 2018

WordPress & PHP Developer · Meridian Content Labs

  • I developed and maintained several WordPress-based client sites, building custom themes and plugins tailored to each client's content and publishing requirements.
  • I extended WooCommerce to support digital content subscriptions, implementing custom checkout flows, product types, and access control logic to meet client business models.
  • I built features for a suite of digital publishing tools used by independent journalists and content creators, working across React front ends and PHP back ends with MySQL databases.
  • I managed MySQL database schemas and query optimisation for content-heavy sites, ensuring reliable performance under editorial load.
Aug 2013 – Apr 2016

WordPress & Shopify Developer · Castelo Web Solutions

  • I built and customised Shopify storefronts for small retail and media brands using Liquid templates, configuring themes, collections, and checkout experiences to match each client's brand and operational needs.
  • I developed client websites using WordPress, PHP, jQuery, and MySQL, delivering bespoke themes and plugin integrations for a range of agency clients.
  • I contributed to AngularJS-based internal tools and helped maintain a legacy CMS used by several regional publishers, broadening my understanding of how different platforms handle content at scale.
  • I managed end-to-end delivery of multiple concurrent client projects, collaborating directly with stakeholders to translate business requirements into functional web solutions.
Jun 2011 – Jul 2013

Junior Web Developer · Arcview Systems Corp.

  • I built and maintained browser-based enterprise applications using PHP, HTML, CSS, and jQuery, supporting clients in the logistics and publishing sectors.
  • I developed reporting modules that pulled data from MySQL databases and presented it in tabular and chart formats, giving operations teams clear views of key metrics.
  • I gained foundational experience in PHP back-end development and MySQL database management that underpins my later work on WordPress and CMS platforms.
Section E — ContactCorrespondence